Point-of-sale displays, extensive online advertising, as well as radio and TV promotions, featuring a PAC-MAN® character created by the Lottery, were also developed to enhance player awareness of the new scratch-off ticket. A recording of the event is available at. To generate additional player engagement, and with the (Pac) man of honor in attendance, the Ohio Lottery held a successful Facebook live event, where over 5,000 people participated and answered PAC-MAN®-related trivia to win exciting prizes including scratch-offs, PAC-MAN® merchandise, and Lottery Cash. The Lottery also introduced a free-to-play PAC-MAN® interactive game, where players can win a weekly prize of a book of PAC-MAN® scratch-off tickets. All non-winning PAC-MAN® scratch-offs and EZPLAY® tickets are eligible to be entered into a draw for a chance to win a PAC-MAN® arcade machine and accessories, two $2,500 gift cards, and one of 10 video game consoles with games. The launch of the PAC-MAN® scratch-off ticket is supported by a second chance drawing promotion via the Lottery’s MyLotto Rewards® program. Based on five weeks of sales, the scratch-off ticket has sold 64% better than other $2 games since 2018 and, since its introduction, is the Ohio Lottery’s top-performing $2 EZPLAY® game. Designed by Pollard Banknote, and under license from ©BANDAI NAMCO Entertainment Inc., the Lottery launched both a $2 scratch-off ticket and a $2 EZPLAY® game featuring the iconic arcade character, which delivered fruitful results. WINNIPEG, Manitoba, J/CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) extends congratulations to the Ohio Lottery for the successful launch of its new PAC-MAN® scratch-off ticket.
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